As an event manager you hope that your exhibitors use all of the tools that you give to them in order to have a successful event. However, exhibitors get busy and at times can be hyper-focused on the physical booth space and forget all about the other tools available to them to reach attendees. The online eBooth is an easy to use, yet powerful, tool for reaching and engaging attendees and it only takes minutes to set-up. Sharing with your exhibitors the benefits that they can gain from a completed eBooth before, during, and after the event may encourage them to look beyond the physical booth.
Leading up to the Event
Our studies show that completed eBooths lead to three times more clicks from attendees than uncompleted eBooths. This engagement can lead to valuable attendee leads before the show starts and offers opportunities for face-to-face follow-up at the event. The eBooth gives the exhibitor a platform to showcase their products and services with full color pictures and descriptions. An online brochure at the attendees’ fingertips. The attendee then has the power to directly connect with the exhibitor as soon as they find something that interests them during their searches by using the eBooth email feature. The exhibitor doesn’t have to chase down the attendee, the attendee comes to the exhibitor.
During the Event
While at the event attendees will reference the list of favorite exhibitors that they have created from viewing exhibitor eBooths during their pre-show research. In addition, attendees can visit the show website or event mobile app to search for and view exhibitor information while on the show floor. A completed eBooth will catch an attendee’s eye and break through the distractions surrounding them on the show floor. If the attendee is using the mobile app they can quickly tag an exhibitor as a favorite and map the location of the exhibitor. Complete product information and well chosen product categories are imminent for getting on an attendees radar. In addition, attendees who have visited an exhibitor’s eBooth now know the basics of the exhibitor’s products and offerings. Exhibitors can then quickly get to the meat of their sales pitch on the exhibit floor.
After the Event
The exhibitors eBooth lives online long after the event ends. Attendees who may have visited the exhibitors booth or wanted to and didn’t get a chance to visit them at the event have an opportunity to reach out to the exhibitor via the eBooth email feature. Attendees can also use the event site to search exhibitors by product categories or keywords following the event. Finally, if an attendee was using the mobile app while at the event and added personal notes to an exhibitors eBooth, these notes will be available to them when they get back to their desk and are ready to follow-up with exhibitors that they want to do business with.
The bottom line is that the eBooth offers real value to your exhibitors and its worth their while to use it to its full potential. Encourage them to use their tool to boost their ROI from your event.
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