Ever since the launch of the first version of a2zShow Exposition Management & Marketing Solution, one of the key areas of focus for a2z has been the exhibitor experience. Brands and companies invest a significant amount of time, effort and finances in exhibiting at events. In return, they expect streamlined processes, simplified access to resources, increased visibility to attendees and high ROI on their investment.
There are a multitude of ways in which a2z’s features support exhibitors through the show cycle. In fact, starting with space book and going beyond the actual event, it’s a continuous process that transitions smoothly into the next event.
Here are some of the key ways in which a2z brings a superior exhibiting experience to participating organizations:
1. Speedy Booth Reserving and Buying Process
The a2z system can be configured to adapt to many different booth reservation and sales processes. On a high level, depending on the flavor selected, exhibitors can be provided access to the following features to streamline and expedite the booth sales process:
- Select a booth in a preferred location and in their desired dimensions
- Indicate which companies they prefer to be near or far from on the exhibits floor
- Verify/provide their company and contact information
- Benefit from as well as automatically accrue priority points
- Agree to terms and conditions, and sign a contract online
- Pay for the booth online, submit a deposit or agree to pay by check
All of the above features are available within the e-commerce enabled event website, which is fully responsive, enabling exhibitors to complete the entire booth selection process using any device (web or mobile) and from any location around the world.
Clients who have adapted a2z’s Online Exhibit Contract Management solution report increased efficiency along with significant reduction in wait time for exhibitors. This is how HIMSS commended their a2z-powered solution and its impact on their program:
“With a2z’s Online Exhibits Contract Management technology, our booth selection process improved not only on-site but throughout the year. It’s more user-friendly, offers more features, is better visually, and is quicker and easier both for the exhibitors and for us.”
In fact, we often hear from appreciative exhibitors as well. For example, this is what an exhibitor had to say about American Optometric Association’s booth selection process:
“I just wanted you to know what a great system you have. I kept viewing the floorplan as it was updating to prepare my options, I was able to log in the exact time of my appointment and was ready, and I was checked out in a minute or less. Kudos to you! Thanks for making it easy for your customers.”
Learn more about streamlining the booth space selection process using a2z’s technology:
2. Early and Continued Access to Sponsorship Opportunities
Using the a2z-powered event website, exhibitors can easily access and purchase various sponsorship opportunities configured and bundled by show organizers. Each sponsorship item is accompanied with detailed information, including descriptions and graphics. Using the secure e-commerce features in the event website, sponsoring companies can pay online using a credit card or opt to request an invoice from the show management.
Just as with the online booth selection process, exhibitors recognize the importance of being able to access and opt for enhanced visibility opportunities online without having to jump through hoops. Show organizers have also given us appreciative feedback on how this feature has accelerated their cash flows. This is what J. Spargo & Associates shared about their experience selling sponsorship opportunities to exhibitors at multiple events:
a2z’s new Online Sponsorship Sales module made it easy for our customers to review sponsorship opportunities and purchase them online as part of the process for selection of their exhibit space. The real benefits to us were in the time savings for staff and acceleration of the sponsorship sales cycle and cash flow. The sponsors also loved the ease of use and improved flow of information.
Learn more about using leveraging online sponsorship sales solution for your event:
3. Streamlined Communications from Show Management
Throughout the show cycle, exhibitors receive a number of template-based communications from the show organizers which help them stay on top of important deadlines as well as the immediate next steps. These include, but are not limited to:
- Booth Space Confirmation Email
- Missing Exhibitor Information Email
- Move/Reconfirmation/Cancellation Email
- Booth Selection Program Invite Email
- Invoices/Payment Reminder Email
Automated features in the a2z solution help show organizer send emails in bulk or individually to select exhibitors, saving hours of work and eliminating errors.
Learn more about communicating with exhibitors using your a2z-powered admin system: