Do you consider yourself to be a Twitter Newbie? Well, don’t feel bad because you are not alone. I am a Twitter Newbie too! To be honest with you, Twitter has always intimidated me a little bit. If you are like me and have a lot to say about almost everything, Twitter can be frustrating since you can only use 140 characters in a single post (tweet).
I work in Digital Marketing and now realize that this is one social media tool I need to start taking seriously. A lot of businesses use Twitter and consider it to be a marketing powerhouse. After doing a little research, I found out why.
Why Businesses should use Twitter:
- Connecting with their customers. Customers can quickly send feedback, testimonials, or advice on how to improve products and services. Negative feedback can be addressed and resolved immediately. This can lead to building strong and lasting customer relationships.
- Promoting events, products, services, sales, contests, or giveaways… for FREE!
- Making special company announcements.
- Sharing important industry news.
- Extending the reach of your brand.
- Seeing what your competition is up to and also seeing what their customers are saying about them.
- Becoming part of business-related conversations and tapping into a new audience with similar interests.
Once I realized WHY I needed to use Twitter… then I had to figure out HOW to use Twitter. Again, I did some research online and also asked a few of my co-workers (who I consider to be “Power Tweeters”) to share some of their Twitter best practices with me. I am now happy to share these Pearls of Twitter Wisdom with you!
Tips on Getting Started with Twitter:
- Using #hashtags in your post will include your message in the same hashtag-titled-conversations and can lead to making new connections and gaining followers. You will be able to see what other people are saying on the subject as well.
- Use brief intrigue to lead your reader to a desired online destination by following your text with a link. If you would like to reduce the size of your link so it doesn’t take up the bulk of your message, visit bitly.com.
- Include images that contain text – it will enable you to capture someone’s attention, and clearly state your message and call for action (in addition to the 140 character limit).
- Keep your audience’s time zone in mind and schedule your tweets accordingly.
- Look at each special feature of your product, service or event, and write a couple of tweets about each to give you enough content for your social media campaign.
- You do not need to reinvent the wheel – it’s ok to copy information from your company website to use in your tweet.
- It’s also ok to recycle images.
- .@TwitterHandle – When you start a tweet with someone’s Twitter handle (Twitter username), only people who follow both of you will see the post. Adding a period before a Twitter handle will allow both your followers and theirs to see your tweet.
Have you had any success using Twitter for your organization? Please share your success stories or Twitter tips in the comments section below.
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