As an event organizer, a lot of your planning time and resources probably go into attracting and engaging new attendees. That, of course, is an essential piece to ensuring your event’s long term success. But the key to drawing high quality attendees to your expo is also in the quality of brands that are exhibiting at your event. According to a CEIR report, the top-ranked important reasons for attending exhibitions is a blend of coming to see what is new and having a chance to interact with experts.
The best way to draw prospective exhibitors and sponsors to your exhibition is by collecting, analyzing and promoting your attendees’ demographics on your website, press releases and social media. By showcasing your attendees’ primary job responsibilities, level of influence, purchasing power and more of these crucial demographics, your team can successfully present your event as the hub of the industry.
Here are some examples of organizations who are doing this right through some pretty cool infographics on their websites:
National Retail Federation (NRF)
View on Retail’s BIG Show website
National School Boards Association (NSBA)
View on NSBA Annual Conference webiste
The American College of Chest Physicians
View on CHEST Annual Meeting website
More to explore: