A show is deemed successful entirely based on attendance. Sure NSF sold in the exhibit hall and the quality of programming are called into play, but without the attendees, none of it matters. Research shows that 60% of attendees come to shows to see specific exhibitors. That’s a pretty powerful number. And it’s an audience you may or may not have touched with your own marketing efforts.
Website badges and banners for exhibitors to promote your events are nothing new. They are already “old school” in the event world. But can you report on or examine which of your exhibitors are using them to market to their targets? How do you tap into your exhibitors’ customers and benchmark success?
What if you had a tool to track which attendees registered due to the efforts of which exhibitors? One that provided a self-service lead list to your exhibitors. Sure sounds like a good start. If you are already an a2z client, call your project manager or account manager to ask about our new ChirpE attendee acquisition widget (pictured at left) today. It was showcased at Expo! Expo! in Las Vegas this year and many showed great enthusiasm for it.
What else? What are YOU doing to boost attendance at your next event?