In the last social media post, we gave you some tips on how to use your social media channels, what to post and how often. The plan assumed you are starting your efforts at the current year’s show with the focus of the next year’s show. This is not an elaborate approach; we aren’t even talking about analytics or infographics. However, this guide is intended to help show organizers who might be frightened by the idea of getting into social media for fear of failure. Once you get the basics, and have a following, you can then start experimenting with more advanced techniques.
Part two has ideas on how to get followers, what to post at the show (with focus shifting from marketing to improving the attendee experience), and how to get the most out of your show post-event using social media.
We hope you are able to employ some of these ideas. Social media is going to be around for a little while, and if you’re not utizing it yet – make it a priority in 2012!