Engagement means a lot of things to a lot of people. Outside of being engaged to be married where one spends a lot of time online with a nose buried in bridal magazines to plan the perfect details for a wedding, most people don’t really do a lot of planning for engagement. Big mistake.
You need engagement from your staff, from your exhibitors, your speakers AND from your attendees to execute a successful event. More than just showing up, you want the interactions to be valuable and the content to be valuable. Getting and keeping all your audiences adds value, increases the likelihood they will return, and really boosts your value. Some ways that this value is added are below:
- Share valuable content with your audiences.
- Follow your audiences where they exist. Don’t just run to each and every social media platform. Find out where your customers are and meet with them and engage with them where they are already meeting with each other.
- Measure and benchmark your progress. Whether it’s fans and followers, RTs, or inbound web traffic, social media can undoubtedly lead to success for you.
- Build your brand. Start a regular chat or forum and invite your clients as well as industry leaders to build your visibility and brand reputation as an expert.
- Announce news effectively and interact to the bloggers and reporters that you are working with online.
If you want to learn a lot more about engagement, here are some interesting people on Twitter that really talk the talk and walk the walk: Adrian Segar, Traci Browne, Dave Lutz, Emilie Barta, Jenise Fryatt and Jay Daughtry.
See our Resources page for some helpful resources by and from the folks above. Be sure to let us know if there are other resources we should post there!