Whether your event is designed around a color, an image, a message or a feeling, using that theme in myriad ways at your event can fuel your success. For instance, at a2z we decided to come off as more fun than some people perceived us at Expo! Expo! in Vegas. So we put together a plan that had several facets to it:
- We involved our audiences on Twitter, LinkedIn, blog and Facebook
- We played up the color of red to make us really stand out including blinky red pins
- We played up our fun level with sporting red Chucks throughout the event
- We used full-sized cut outs of clients with testimonials wearing red Chucks
- We gave away a pair of red Chucks too
We were consistent, we were red, we stood out, and were the only team on the floor in Chucks. There was even one woman come up and asked me if she could buy mine since her heels were killing her. And the cut outs were also noticed by many people as clever, fun ways to include our clients in our booth.
In a previous life, I managed a booth where we went with a NASCAR theme as we were in Atlanta, near a track. We had a race car simulator in the booth, gave clients VIP “Pit” passes to skip to the head of the line for the simulator and gave away small toy race cars.
The more you can have your messaging and visuals coordinate, the more memorable your organization comes off on the floor.
What was the best booth you ever saw using a theme?