It could be colors. It could be eye-catching graphics. It could be an interactive element. Or a minimalistic look. Make your website stand out by giving it style, and adding to its recall value.
- Targeted navigation
Today, more than ever, people do not have the patience to spend time on a website searching for information they need. Help them find key pages with a role-based navigation, keyword tag clouds and site maps.
- Rich content
Yes, text is important. People need access to information quickly. But they also like to be engaged. Catch their attention with digital media. Add photo and video galleries. Ask for their opinion. Enable them to vote on products or sessions. Include quick surveys. In short, give them access to a richer, game-like experience.
- Sharing tools
People love to share digital content that is relevant to them. Make it easy for them to do so from your website. Add social share tools so that they can share your content with their friends and coworkers.
Opinions are often built and swayed by what your exhibitors and attendees are saying about your event. Create a positive buzz by giving a prominent location to testimonials from your event participants on your website. Infuse your website with the vibrant energy that people experience at your show or conference.