There are many ways to communicate … the written word, speech, pictures, colors, etc. And what makes something valueable is subjective. So as in all cases with communication, break it down to the primary rule: what does my audience care about. And that’s what you communicate.
Are your exhibitors looking for breaks in pricing? Do your attendees want to see a specific program topic? Your speakers unsure of where to so send their materials and by when? Here are a few tips or making sure your message really hits home:
- Know your audience – understand what they need to know and when they need to know it.
- Understand the reach of your message - be sure you understand if your message will be shared with others.
- Think your message through – know how to say what you need in a brief, clear, concise and memorable way.
- Message your audiences where they spend the most time (email, your site, your Facebook page, etc.).
- Understand different mediums have different vibes - the way you say something in a letter or email may vary drastically from how you tweet an update or post to a LinkedIn group or Facebook page. Speak the right language using the right tone.
- Above all else, make sure the information you are sharing has value to the recipient.
- Your speakers don’t care about exhibitor deadlines
- Your attendees don’t care about exhibitor move-in schedules
- Your exhibitors don’t care about the speaker-ready lounge
- Keep it simple. Don’t bog down a message with multiple calls to action where the recipient has no idea what action he or she is supposed to take.
Can you share a memorable, valuable communication you’ve received lately?