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Doing it right

HIMSS13 space salesOur client HIMSS has done a great job of really incorporating technology into all aspects of their event.

Using the a2z system for on site booth sales in Las Vegas in February for the HIMSS13 event, the HIMSS team  incorporated eSignatures, eliminating paper contracts and speeding up the booth sales process considerably. Many exhibitors provided positive feedback on the new  faster, electronic space selection.

The HIMSS team has also been active in social media for some time, as have their audiences. Pulling together a cheat sheet for Twitter with industry issue hashtags, predefined lists and industry topics is a great idea to keep such a large event all on the same page. Not only were they savy in their use of tech, they also offered great educational sessions with positive feedback on most of the sessions and keynotes, noted as I was following the #HIMSS12 hashtag from my desk on the east coast.

A growing event and savvy staff showcased a great event engaging with their exhibitors and attendees, and incorporating technology in the right places in the right way.

 
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