On March 30, Facebook converted all pages to Timelines. Have you checked out the Timeline for your organization or event’s Facebook Page and ensured that you are making the most of the features available? This article has some quick tips to get you started.
The cover photo is the first thing that your audience sees when they visit your timeline. This 851X351 pixel image provides a great opportunity to showcase your content, and to captivate your audience. Every time you change the cover photo, it shows up in your fans’ news feeds, so changing the image every few days – maybe at a fixed schedule or to match major milestones for your event – is a good idea. Do check out Facebook’s guidelines for the cover photo and learn the dos and don’ts before you create a plan for this feature.
2. Set up your logo as your profile picture
A profile picture is displayed with your cover photo as well as next to all posts from you on your page and in your fans’ news feeds. Hence, it makes sense to create a profile picture from your official logo since your audience will be easily be able to recognize it.
3. Tie in other social media profiles
Your tabs now show up as apps or views just below the cover photo. Use these to link not only to your Facebook photos, likes, notes and maps, but also for your assets from other social media platforms, such as YouTube videos, Flickr photos and Twitter feed. Create custom thumbnail images for each of these to match your branding and marketing message.
4. Highlight and pin posts
You can give more prominence to any post over others by highlighting or ‘starring’ it and displaying it to the full width of the page. This is a great feature to showcase milestone events and posts with lots of pictures. Any post can also be pinned to the top for a maximum of seven days. Use this feature to ensure higher visibility to posts related to promotions or important deadlines.
5. Review and clean up
Spend some time reviewing the complete timeline to remove anything that is redundant or irrelevant. Click on the ‘About’ link to review and edit the general information. Be sure to include links to the primary sections on your website including registration info, exhibitor lists, schedules, FAQ and more such. Also revisit constantly to monitor what your fans are posting, and to highlight anything that you feel would be of benefit to your audience.
Check out these links to see how some of a2z’s clients are leveraging their Timelines: