When I first started hearing about friends that were “addicted” to Pinterest, I didn’t really get the big deal. A visual bulletin board … a way to remind yourself of something you want to do or see? I played around with it a few times and thought it was a great way to store recipes and decorating ideas electronically. Then I started using it more and saw the potential.
I saw how events as well as Convention and Visitor Bureaus (CVB) are using Pinterest and images. Not to mention all the infographics for events and marketing. It seemed to be growing really quickly and taking off. But the proof of the pudding is in the eating, and I came across an article that summarized a study that states that sites are getting more referrals from Pinterest than Twitter.
Are you working with your CVB to make sure the best face of your host city is put forward to your audience? Are you helping your audiences get and find what they need visually? Some great ideas for Pinterest boards that I’ve seen include:
- Top restaurants or menus of places for your exhibitors to entertain guests
- Notable “can’t-miss” sites to visit in host city
- Sponsor or anchor booth pictures or promos
- Relevant infographics from around your industry
- Show floor
- Lighting or display ideas for your exhibitors
- An open board – with multiple contributors – for photos from the event
Some great boards we have seen on Pinterest include NAB Show, AUVSI, PCMA, IAEE, National Rifle Association Conference Highlights, The Coverings Show, North Lake Tahoe CVB, Asheville CVB, and the Event Marketing Ideas board.
Is it for everyone? No. But you could use it effectively. See the Mashable article on how it drives brand attention. Or the great blog post: 50 Ways to Market Your Business on Pinterest. Is Pinterest something you and your show are evaluating? How are you using it today? Point us toward your boards so we can follow them.
Check out a2z on Pinterest: www.pinterest.com/a2zinc