The a2z team recently analyzed the data from 145 industry events to gauge how exhibitor promotions were being utilized.

Key findings:

1. Exhibitors with updated profiles received 45% more visibility

2. Completed and updated profiles received 22% more website traffic.

3. Participation by exhibitors  completing their profile was widely varied. Our results indicated that 51-93% of exhibitors completed online profiles.

3. Attendees liked having exhibitor information for pre-show planning.