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Marketing your event’s online assets

In a recent blog post, we shared some impressive examples of how our clients are promoting the ChirpE attendee acquisition widget to their exhibitors. Over the last few years, we have seen an increased awareness in the conference and exposition industry on the importance of marketing their online tools to their audience.

At a2z, we fully appreciate the importance of end-user engagement and support. That is why we don’t just build cutting-edge tools to help you promote your events; we also provide complete marketing support to educate your participants on using those tools to maximize their time before and during the event. For many of our products including the attendee acquisition widget, mobile apps and networkNow, we create and serve award winning content – FAQ pages, emails and videos – to promote the event, boost registration and encourage adoption of the online tools for attendees and exhibitors to plan effectively and get the most out of face to face interactions on the show floor.

Here are some recent examples.

FAQ Page – 2012 NSC Congress and Expo attendee acquisition widget
Recorded Webinar – 2012 IFT attendee acquisition widget
Overview video for attendees – 2012 CPNA 1to1 Beauty Matchmaking
Overview video for exhibitors – 2012 ISA FASTMATCH
FAQ page for attendees – 2012 IWF – myIWF GPS
FAQ page for exhibitors – 2012 AAPEX – myAAPEX
Welcome email for exhibitors – 2012 IBEX – myIBEX

 

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