As some of you may recall, this was a2z’s booth at ASAE Springtime earlier this year. We will be exhibiting later this year at Expo! Expo! in Orlando and are working on designing a booth that will be even more exciting and successful than the one above. The question is, how do you ensure you are a successful exhibitor? While you are in the planning process, ask yourself the following questions.
- Are you taking advantage of all the tools show management has to offer? Check the event website for an exhibitor service center or portal to see if there is an online exhibitor profile you can fill out, a show app you can download, or any networking tools you can use to find and contact the right attendees before the show.
- Is your booth inviting? Encourage booth staff to be friendly and welcoming and try not to block any entryways with tables or signage. This can be particularly challenging if you have an island booth.
- Are you promoting your presence at the event? Let everyone know you will be exhibiting at the event on your website, social media sites, and even your email signature. Take it one step further and send out communications to clients, prospects, and attendees with details on why they should visit your booth.
- Have you made note of the deadlines for the early bird discount rates? Many events offer exhibitor services at a discounted rate if they are ordered at an earlier date. While this deadline may be earlier, it is always better to plan and order ahead. Plus, the money you save can be put toward giveaways or Chucks for your booth personnel.
- Have you established a focused message and measurable event goals? Pick a key message to communicate before, during, and after the event. If you had a recent product release, mention it in your communications before the show, have information ready about the new product on the show floor, and follow up with your leads after the show. Set realistic goals to help you measure your success at the trade show. For example, if you hope to capture 50 leads at the event and bring back 65, you have met and exceeded your goal.
Last but not least, have fun and don’t sweat the small stuff. Things dont always go the way they’re planned, but as long as you have padded carpet, I can guarantee attendees will want to be in your booth.