A domain name is a virtual nameplate for your website. In the simplest of terms, it is just a unique identifier. However, with a little planning, it can become a key ingredient of the online advertising and marketing strategy for your event.
1. Make it a part of your branding collateral
You and your event management team work hard to create a unique brand identity for your event. Be it through visuals, colors or words, the marketing collateral helps your exhibitors and attendees recognize and recall your message better. When your domain name or names align with your brand, it strengthens your marketing strategy and boosts your brand recognition.
2. Make it easier for your online audience to find you
Be it your organization’s acronym or the name of your event, your domain name will register better with your audience if it includes labels that they are already familiar with. On the other hand, if your domain name contains a string of alphabets that they do not recognize, the recall value is obviously going to be much lower.
3. Make it a cornerstone of your Search Engine Optimization (SEO) strategy
Last but not the least, search engines give some weight to domain names while indexing and ranking your website. While the algorithms tend to be very complicated, the chances of your links showing up in the top search results are normally higher if your domain name includes words that real people associate with your event.
- 8 ways to boost quality traffic to your event website
- Leveraging the ‘description’ meta tag for better SEO
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