Find it difficult to persuade your exhibitors to log in and update their profiles on the event website? Here is a free resource to help boost your marketing efforts.
a2z’s web-based exhibitor management software allows exhibitors to log in and edit their online profiles (dubbed eBooths in a2z’s world) in a self-service manner. These profiles add to the event website’s value by making it a content rich resource for attendees and any “buyer” in the industry. Updated profiles also help boost the search engine optimization of your website.
Our statistics show that exhibitors with more robust eBooths have three times more online traffic than those who do not. When we presented these findings at a user group meeting this summer, the attendees asked – how do we educate the exhibitors on the importance of updating their ebooth?!
We invite you to include the QR code image (on the left) in your marketing pieces, and embed the video (below) on your event website.