When raffles are done right, they’re great. They can be exciting and motivate your audience to be more involved. I know I get excited about the chance to win free offerings at trade shows. I mean, who doesn’t? So now the question is, how do you have a successful raffle?
Prizes that are in high demand: You need to make sure your audience wants to participate in your raffle and the best way to do that, is to give away something that everyone wants. When I say everyone, I mean everyone. Your prize should be appealing to your audience based on their demographics. On a scale of one to practically dying to have it, the closer you are to the latter, the better. I’m talking about the kind of prize people are waiting outside of stores at midnight to get their hands on. Most people are interested in winning gift cards, cars, the latest technology or a vacation getaway they can schedule on their own. It can also help if you give away more than one prize. When you are giving away five prizes, people have five chances to win and are more likely to get excited about your raffle.
Tell people about it: This may seem obvious, but sometimes it takes a lot to get people to participate and get excited about something. All of us see an overwhelming number of messages each day and can only absorb so many of them. That means it might take longer for your audience to see yours. Start telling them about it before your event so when they get there, they are prepared to enter your raffle. Promote it everywhere. If you are sending out an informative email, add information about your raffle to it. Don’t forget to post about it on social media sites like Facebook, Twitter, LinkedIn, etc.
Provide detailed instructions: Now that you’ve told everyone about your raffle, I’m sure they can’t wait for a chance to win your prize(s). Provide your audience with clear and detailed instructions on how they can win. The simpler your instructions are, and the easier it is for them to enter, the better.
Play fair: When it comes to raffles, most people do play fair, but sometimes it can be tempting to give a prize to that key prospect that you’re so close to selling to or that client that just contributed significantly to business. But do your audience a favor, and resist that temptation. You’ll feel better about it and everyone will have an equal chance to win.
Now that you know what to do, I strongly recommend you get out there and try it out. I hope you have an amazing raffle.