This blog post was contributed by Dave Frey, a Senior Project Manager at a2z, Inc.
If you’re like me, the first thing you grab in the morning besides a cup of coffee is your iPad®. So, being a huge iPad® fan, I was excited when the a2z-powered ChirpE iPad® Kiosk debuted at PACK EXPO International 2012 this October in Chicago.
Before the launch, everyone at a2z was convinced that the iPad® would prove to be a great interface for on-site kiosks. More than 50% of tablet users worldwide prefer iPads, and CNET editors consistently rate it the best tablet out there. So naturally, we felt the kiosks were bound to be a hit with the attendees.
As it turns out, the response on the show floor exceeded even our expectations. The attendees at PACK EXPO loved using the kiosks to find exhibitors and sessions and a number of them commented that the kiosk app was very easy to use. The kiosk app is very similar to a2z’s native iOS mobile app. “Easy, quick, and gave us exactly what we were looking for,” said attendee John Kenney. Exhibitors, in turn, appreciated being easily accessible to attendees. They also used the kiosks to locate other businesses on the show floor. “It was much easier to find our competitors and partner exhibitors whom we can work with,” said Robert Marguccio, an exhibitor at the event.
PACK EXPO’s ChirpE Kiosk App integrated in real time with my.packexpo.com, an a2z-powered, online networking and lead management service, as well as the ChirpE Mobile Apps. Attendees were able to access and update their previously created personalized planners by simply logging into the kiosks. The signage at the kiosks provided quick, decisive action items for the users, prompting them to: “Search it. Plan it. Map it. Send it.”
It was as simple as that. Attendees were also pleased with the fact that when they modified their personalized information on the kiosk, the planners on their own mobile apps synced and updated automatically, and in real time.
The enthusiastic reaction to the kiosk solution is backed by the usage numbers reported in the post-show analysis. Over a period of four days at the show this year, 950 user sessions at the kiosks resulted in 2,337 visits to exhibitors’ eBooths and 1,659 new entries in attendees’ personalized expo plans.
PMMI, an association that is always looking for new and innovative solutions for their event participants, was pleased with the fact that their audience got real value out of the kiosks.