You did it! You registered a long list of attendees and now you are ready to tell them all about the new and exciting features of your event. But wait, before you get wrapped up in sharing the juicy news, there are 5 basics you should always include in your email communication to them.
Make it easy for your attendees to show up at your event! Make sure each communication to event attendees includes:
- Show Logo and/or Show Name
- Show Dates
- Event Location – Venue Name, City, State
- Log in link to the event website
- Password for the event website
This may seem like the most obvious thing under the sky, but I have attended many events and nothing irks me more than receiving an event email reminding me to plan my trip and set-up meetings, but missing basic details such as the venue address or show dates. This adds an additional step for me. I have to go searching from web page to web page to find these details. More often than not, by the time I find the information I need, someone has walked into my office or my mind has switched gears to some other topic.
So, the next time you send out an attendee newsletter, don’t forget to include the above-mentioned basics. Once you have ensured that the attendee has access to these, then proceed to expand on details such as the nifty networking tools your website offers, the amazing keynote speakers you have lined up, and the groundbreaking sessions you have planned.
Check out this article from Constant Contact which offers recommendations on how to keep your attendees informed leading up to your event.
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