Guest post by Anna Ferris, Project Manager at a2z, Inc.
a2z’s Exposition and Conference Management Solution is chock-full of rich features that enable any show organizer to streamline and manage macro show-cycle processes. However, as a Project Manager at a2z, I have discovered that some nuances of this robust system are often overlooked by users. Here are some tips to help increase your productivity from a2z’s software in five simple ways:
Booth Activity Report
Have you ever wondered just how many times your attendees have viewed your exhibitors’ online profiles?
Based on my experience, I think the Booth Activity Report is an under-utilized hidden gem. a2z tracks the number of times an end-user views an exhibitor’s online profile (whether from the floor plan or the exhibitor list). This can be particularly helpful when analyzing your marketing efforts, pricing eBooth upgrade packages for your next event or providing ROI stats to your exhibitors during the sales process. This is a one-click report that says a lot about your online floor plan traffic.
The “Attendees” column indicates how many end-users added this exhibitor to their personalized Expo Plan. The “URL Click Thrus” column indicates how many end-users visited the exhibitor’s website from the online profile.
Dynamic Column Headers
In Global Admin, have you ever noticed that when hovering over certain column headers, a hand cursor appears?
Hand cursors indicate that a column is dynamic. In the example above, using the List of Events, clicking on the “Start Date” column header will sort the list of events in descending order.
Do find yourself creating the same exhibitor report every day? All customizable-report configurations are savable in a2z. Select the columns, filter criteria, sort and output format, but, before you click the “View Report” button, take a few seconds to give your report a name and click the “Save” button instead.
Each time you return to this report, your saved configuration will appear at the bottom of this window. Each user can save an unlimited number of custom reports.
And while on the subject- remember that customizable-reports in a2z have an “Output Format” setting that allows you to export your report to excel (among a variety of other file formats).
Missing Exhibitor Information
Have you found yourself a week away from your Show Directory print-deadline without having all of your exhibitors’ company listings and product categories? The Missing Exhibitor Information template and report have been designed to remind your exhibitors to log into the Exhibitor Console to submit their event-level company information, description and product categories.
This template enables you to format your reminder email. By utilizing the “Missing Exhibitor Information” report (found under Printing & Email), you are able to send the email en masse to any exhibitor that has not yet logged into the Exhibitor Console to complete their profile.
The Texturing functionality is a great way to quickly highlight booths that meet a certain criteria. Have you ever worked in Floor Plan Management and wondered how the “Texturing” tab is useful?
Think Sales: You are on the phone with a potential exhibitor that would like to be placed amongst exhibitors with the same product offerings. By using Texturing, a salesperson can easily highlight booths where the exhibitor offers a certain product category.
The salesperson can easily see where the exhibitors with the same product categories are located. Texturing is great when looking for booths of a particular size as well.
Do not be afraid to explore the a2z system- click around- you may be surprised by what you find!
Look through the templates available on your platform, browse through all of the reports and acquaint yourself with the advanced functionality of Floor Plan Management- I guarantee that a2z offers even more than you may realize.
When in doubt, contact your Project Manager- we are here to support you!