Recently, I was on a certain website to submit an entry for a competition. Though this website had a reasonably well organized navigation structure, I had a hard time finding answers to some basic questions I needed answered before submitting my application. As I jumped from page to page, I did manage to piece together enough information to give me the confidence to proceed, but I couldn’t help wishing that the website owners had saved me the trouble by building a good FAQ section on their site. Does this scenario seem familiar to you?
If you are responsible for your event website, here are five reasons why your website needs an FAQ page.
- To help newcomers
Typically, 20-30% of the total traffic a website receives every day comprises new visits. People who are unfamiliar with your processes but need quick access to relevant information will appreciate having an FAQ page they can refer to quickly.
- To help regular visitors looking for quick updates
Even people who are very familiar with your website may need to be updated on changes in policy, processes, dates and such. An FAQ page is a good place to alert them and then to point them to pages where they can find additional information.
- To save yourself from providing the same information repeatedly
If you find yourself responding to similar queries from different people over and over again, it’s time to add that question to the FAQ page. Most people will send you an email or call you only as a last resort. They’ll be happier if they can find the information they need right away, and maximize their time by focusing on completing tasks that help them achieve their goals.
- To improve your website’s SEO
Building an FAQ page that links to important pages and videos on your site, and includes relevant keywords can significantly improve your site’s visibility and ranking with search engines.
- To save yourself time next year
Typically, processes for registration, submissions, etc. remain similar for events from year to year. Dates and links may change, but chances are you can re-purpose much of the FAQ you built for your previous event for the current one. So do yourself a favor, and build an FAQ page today and save yourself time in the future!