At a recent a2z workshop, one of the exercises focused on developing a role-based site plan for an event website. Attendees were given cards to represent key navigation items, and they were asked to sort and organize these into a cohesive site map. As they worked through this process, most participants paused when they came to the card labelled ‘About Us’ and questioned the importance of highlighting this page on an event website.
Some felt that it was not needed at all while others thought that the tab did not need to be prominently displayed, but is useful to have as a link in the secondary navigation. Have you found yourself debating the importance of an ‘About this event’ page?
There are valid points to support both viewpoints.
Those for giving high visibility to the About tab feel that it is the best place to:
- Introduce the event
- Give a short history of the event
- Offer links to show management biographies
- Include general contact information
Those not-in-favor-of the About tab argue that:
- Most visitors already know what the event is about.
- No one cares about the show management.
- The contact details can be included in the footer.
- The history of the event and the organization should be housed on the organization’s website and not the event website.
The arguments can go back and forth for days. However, it is important to make sure that you are fully serving all visitors to your website. My recommendation is to build an ‘About Us’ page and promote it if your event’s portfolio has the potential to engage casual web visitors and excite their curiosity to browse through other pages to learn more. For example, a timeline can offer visual appeal and excite your readers about your event’s history.
A couple of good questions to ask yourself before you make a decision:
- Will my website visitors really know what my event is about without being told?
- Does the history of my event have the potential to motivate more people to attend?
Theses sites do this well:
Previous Blog posts that may be of interest: