While perusing Pinterest the other day I came across this interesting infographic, published by InternetServiceProviders.org, that gave the breakdown of women vs. men on social networks. This information can be very helpful when planning your social media strategy. The demographic of your target audience can significantly change what networks you should be using and how.
Overall there are more women using social networks than men, but men still make up a significant portion of users with 62% of men, who are online, using social networks. However, women dominate Facebook, Twitter, and Pinterest; while men lead the ranks in Google+, LinkedIn, and YouTube. This information alone can change where you spend your social media budget, depending if you are trying to reach women or men. In addition, it can help to guide the content of your messages on each network. You may want a male targeted message on Google+ and a female friendly message on Pinterest.
Also, of relevance is the amount of time that each demographic is spending on the individual networks. You may have an opportunity to have several messages viewed in a month by those who frequent Facebook often, but only one opportunity for a message to be seen on Google+. Meaning you may want to add new messages more often on Facebook than on Google+. This too should be considered when building your social media strategy.
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