Written by guest blogger Nick Weeks, Marketing Intern at a2z, Inc.
Social media has taken great strides in the last decade, drastically shaping and leading the way we interact with others for business and leisure. With the click of a button, a picture can be uploaded from your smartphone to a number of social media channels. Don’t have someone’s phone number? You can simply message them on Facebook. We have seen launches of various social media channels such as Myspace, Facebook, Twitter, LinkedIn, Pinterest, Reddit, etc.
Twitter recently launched a new social media application called “Vine.” This new app for iOS and Android has turned the heads of businesses as well as everyday Twitter users. Vine creates a customized, looping, 6-second video using the camera on your phone. The camera only records when the screen is being pressed, giving users the ability to create “ gif-like” effects. Users can then share this video on other major social media outlets such as Twitter and Facebook. Vine utilizes Twitter’s hashtag feature to categorize the videos users have posted. Vine users can gather followers and like or comment on videos.
Vine was created in June of 2012 and was acquired by Twitter a mere four months later in October, making it one of the fastest-growing social media apps. Its debut as a free app was at the end of January 2013 for iOS users and the beginning of June 2013 for Android users. To realize the rapid growth of Vine, it is ranked #3 in Apple’s App Store as of June 20, 2013. Additionally, Vine has surpassed the number of Instagram links seen on Twitter in a matter of months.
Why is it so popular? While the technology itself is not new, it is displayed in an innovative and attention-grabbing form. The ability to share a customized video inspires users to be spontaneous and creative while serving many purposes. Making a funny video with your friends for leisure is one purpose, but many businesses have used this for tactical marketing purposes as well. Just to name a few, businesses such as Microsoft, Infinity Ward (Call of Duty), Puma, Gap, etc. have used Vine to display new product releases to their followers. We have to give Vine more time to fully determine its potential, but we may see many other companies take advantage of this free application for various business purposes.