The American Society of Plastic Surgeons (ASPS) recently hosted their annual event, Plastic Surgery The Meeting 2013, in October in San Diego, CA. At the this event ASPS debuted the ChirpE Native Mobile App for iOS, Android, and internet enabled smartphones. 54% of those that the mobile app was marketed to utilized the mobile app to access in real-time the exhibitor list, interactive floor plan, individualized walking maps, session and event calendars and a personalized itinerary. These tools allowed users to efficiently navigate the exhibits and sessions held during the Annual Meeting. Congratulations to ASPS on a successful event!