FABTECH is the largest metal forming, fabricating, welding and finishing event in North America. The recently completed show in Chicago set records for numbers of attendees and exhibitors as well as for floor space. With a huge audience to cater to, the show management needed fast and reliable solutions to enable attendees and exhibitors to maximize their ROI from this premier event.
Following its considerable success leveraging a2z’s Exposition & Conference Management platform to manage the event logistics, FABTECH introduced the ChirpE-powered Event Mobile App and Attendee Acquisition Widget (AAW) solutions for FABTECH participants in 2012. The high ROI from these solutions then made it easy for the show management to do an encore in 2013. The FABTECH 2013 ChirpE Mobile App offered enhanced planning and networking tools for attendees, and the Widget enabled exhibitors to effortlessly promote their brand to their own website visitors to build strong pre-show leads.
The FABTECH 2013 mobile app saw an adoption rate of 52%, based on the number of people included in the pre-show promotion campaign. The exhibitor search and floor plan tools were the most popular features. In addition, FABTECH exhibitors deployed the Attendee Acquisition Widget on their websites resulting in 751,993 total impressions in the weeks preceding the event. The infographics published below detail the outstanding ROI these two solutions provided to the event management team as well as the FABTECH participants.