We know that most people respond more emotionally to pictures, but sometimes it can be challenging to present data and fact heavy information with pictures. You can probably think of many times when you were presented with a form or contract and you skimmed it and then tossed it or signed the bottom and moved on.
Now put yourself in the shoes of your exhibitors. They are busy at work with many deadlines looming over them, one of those deadlines is for contracting booth space for your next show so that they can get a prime location. They skim your long detailed contract and sign it. This isn’t so bad for you, because they did sign it. But then you send them a list of sponsorship opportunities. Its a long list with many details for each item. The exhibitor glances at it and sets it aside, saying, “I’ve got the booth space, I’ll look at this after my next meeting.” Two weeks later they still haven’t looked at it.
What if the exhibitor had received a “prettier” sponsorship opportunity brochure, like this one, that caught their eye and enabled them to scan the information in just a few minutes. They may have replied immediately and said, “I want to add the gold package to my booth.” A brochure like this makes the sponsorship opportunities easily discernible and can significantly decrease your sales efforts and boost sponsorship sales.
Time invested upfront can save time later for your sales team and a2z can help you with this! Online brochures like this are included in the marketing support that we offer with our software modules. Contact your a2z project manager today to learn more.
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