Contests can encourage interaction with your social media posts, while bringing a fun element to your event. And contests can increase your reach across social media outlets. As attendees favorite and retweet your posts your audience grows exponentially. Below are some simple contest ideas to get you started on Twitter.
Sweepstakes are one of the simplest contests to run on Twitter. The rules are simple: do this to enter and then we draw a winner. You may ask readers to simply retweet a post to be entered to win. If you want to gather a little more information you can include a link to an entry form that collects an email address. They just have to complete the entry form for a chance to win the prize.
If you are looking to drum up more involvement from your followers then you may consider a voting contest. Submit a photo, quote, or link and our followers will vote on their favorite. If your post gets the most votes then you win. This not only encourages your followers to vote, but it also compels those who have made a submission to promote the post and retweet it to get more votes.
A third option is to ask your followers to submit creative tweets about a certain topic and you choose the best one to win a prize. This requires your followers to invest time in thinking about your event in order to respond, but it will be memorable and can spur more discussion about your event on and off social media. For example, you may ask people to write a tweet promoting your keynote speaker, gala, or other special event. The most creative entry wins an upgrade to a suite hotel room for the week of the conference.
A few things to remember when running your contests:
– Use @username in all replies to make it easy to follow the resulting activity.
– Include #eventhashtag in all tweets.
– Check out the Twitter contest rules to be sure you are within their guidelines: https://support.twitter.com/articles/68877-guidelines-for-contests-on-twitter
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