HIMSS Annual Conference & Exhibition is the industry’s largest health IT educational program and exhibition center. The 2014 event took place in Orlando, FL in February. The show organizers partnered with a2z to offer the ChirpE Attendee Acquisition Widget (AAW) to the exhibitors to enable them to quickly and easily promote their event participation on their own websites (no coding skills required). 205 exhibitors displayed the widget on their websites, resulting in an outstanding 814,630 views of the widget in the weeks and months preceding the event. The widget generated almost 3,000 clicks in total to the event and registration websites.
With the widget, visitors to an exhibitor’s website could see that company ‘s association with the event, and view their complete eBooth information including details on the products they would be showcasing at the event. Also, visitors could register for the Annual Conference & Exhibition via a direct link from the widget. Attendees could quickly add the company to their individualized planner by clicking “Add to my Expo Plan” on the widget, directly from the company’s web page.
We congratulate HIMSS on an overall successful 2014 event!
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