As an extension of our recent discussion about contests on Twitter, today I would like to discuss how contests can also be used on Pinterest to reach and engage your current and potential attendees and exhibitors.
To begin there is one rule in the Pinterest contest guidelines that you will want to keep in mind, Pinterest “is all about people discovering things that inspire them. Reward quality over quantity.”
One way to engage readers is to ask them to create a Pinterest board on their page about a specific topic that you suggest. For example, you may ask exhibitors to create a board showing their booth transformations over past years and you may ask attendees to create a board showing their favorite moments from your event or attract more entries and open it up to all conventions they have attended. The contestant will have to create the board and use a specific hash tag in the title so that you can track it. You can then choose a winner at random. You may also require that they follow you on Pinterest.
A second contest that requires less work from your readers is to ask them to complete a web form, follow you on Pinterest, and then repin five items from your Pinterest site or a specific board on your site that they connect with. You can then choose a winner at random.
Spread the word about your contests on your other social media outlets, blog, newsletter, and website. You can also share the link to the board and contest details on Twitter and Facebook using the hash tag detailed in the contest rules. For Pinterest’s complete contest guidelines visit http://Business.pinterest.com and for contest inspiration check out the Pinterest board ‘Pinterest Contests & Sweepstakes’.
Other articles that may be of interest: