A happy attendee is a returning attendee. Here are some quick tips to ensure that your attendees get the best service possible and stay invested in your brand on a long-term basis, event after event.
1. Reach out to them early
Reach out to your past attendees and involve them in the decision making while you are in the planning stage for your next event. Ask for their opinion. Ask for their feedback. Which trending topics are engaging them? Which new product categories are they interested in? What innovations would they like to see at your next event?
2. Provide answers upfront
Anticipate your attendees’ questions. Build FAQs to answer questions about registration, transportation, housing, education, technology, and more. In short, the more questions you anticipate and answer proactively, the more comfortable attendees will feel about planning for your event.
3. Actively answer new questions
Monitor your inbox and social media channels diligently to look out for messages from customers seeking more information. Reply at the earliest. If you don’t have an answer right away, tell them by when to expect an update from you.
4. Inform them about technology
Attendees love the ability to start planning early with the help of the technology solutions available to them. Make it easy for them to find the tools you are providing. Use all possible channels of digital communication – website, blog, social media, press releases and emails – to inform and educate your audiences.
5. Give them an opportunity to give you a shout out
Your attendees love to acknowledge the value your team is providing to them. At your event, more than any other time during the year, you are facilitating their growth and success. Are you giving them an opportunity to tell the world so? Collect and share testimonials, organize social media contests and recognize influencers online to engage your current and prospective audiences.
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