More than 900 of the country’s top experts in healthcare real estate and healthcare administration gathered at Building Owners and Managers Association International (BOMA)’s 2014 Medical Office Buildings & Healthcare Facilities Conference. The core focus of the event is to learn about the innovations in the world of healthcare real estate and to connect with experts from the industry. To facilitate high ROI for the attendees, the event organizers provided registered attendees with the web-based MyBOMA portal ahead of the event. Powered by a2z’s networkNow solution, the portal was used by 46% of the attendees, who logged in to build their personalized event schedule, connect with each other via email and schedule meetings to maximize their time at the event.
networkNow integrates with the event’s registration database, as well as with the a2z powered event website and mobile app in real-time, thus enabling a seamless experience for attendees across multiple applications and devices. The event participants are educated on the features available to them on MyBOMA portal through a series of informational emails served by a2z on behalf of the event organizers. With an average open rate of 35%+, the email communication helped attendees to learn about the tools and options available to them from the time of registration to just before they traveled to attend the event.
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