HOW DO YOU SELL YOUR BOOTH SPACE?
(funny but true!)
|Building your floorplan on a paper diagram to use for booth sales onsite. Using sticky notes to assign booths or writing in each change with pencil so you can then take your huge mess of a diagram back to your office and begin 2 weeks of work to double and triple check the diagram against the exhibitors order form to make sure you did not forget anyone. Send floorplan to decorator to update and insert exhibitors. Go back and forth what seems like hundreds of times with your decorator sending changes as booths are re-arranged and assigned. #LateNights #ManyRevisions #Mistakes
||Use a projector to display your floorplan on a wall for booth sales onsite. Let exhibitors sit with a sales rep to request booth space and sign an electronic contract. Display changes being made to the floorplan on the wall in real time. Send all floorplan changes to the decorator automatically. No homework for show manager after the event. #No Homework #AccurateData #TimeForVacation|
|Continue sales process after your event by receiving contracts by mail, email, and fax then trying to manually enter them into one database without missing any information. #DoItYourselfNighmare #IDontHaveTimeForThis
||Continue your sales after your event. Send email invites to your exhibitors to place their booth order online. All booth space applications or contracts come in electronically and are automatically saved in one master database. #LessTimeBuriedInPaperwork #MoreTimeForGrowingYourEvent|
|Go back out there and try to upsell exhibitors and hunt down sponsors to pay for everything. Struggle to get returned phone calls and emails because they already have their booth space and don’t want to spend any more money. #DoorInFace #MoreWork #LessRevenue
||Oh…and did I mention that exhibitor upgrades and sponsorship sales can also be added to the booth sales process? Ah….how nice it is to be able to sell the leather seats while selling them the car! #VeryEffective #EasyUpsell #IncreaseRevenue
|Preparing and sending out invoices to exhibitors. Some of which may not have provided you with the correct contact information of the person who will be paying the bill so now you have to chase down their payment and become a bill collector. #WhoTookMyEasyButton?||Orders and invoices are automatically created as the contracts are received with the invoice contact person’s information provided. The system will send out invoices with a click of one button. #IGotTheEasyButton|
|Reading the credit card numbers off of payment forms from people with bad handwriting! #Ugh!||All exhibitors pay their invoices online and enter their credit card information themselves. #Yay!|
|Manually entering credit card data into a charge machine then filing their payment information in a filing cabinet for safe keeping. #NotPCIcompliant||Credit Card data is encrypted and will protect both show management and the exhibitors who are submitting payment. #PCIcompliant|
|ONE event manager collecting the online and print profile information from HUNDREDS of exhibitors then manually entering it on a website and adding it to a printed show directory. #DrowningInDetails||HUNDREDS of exhibitors entering their online and print profile data into ONE system that will automatically publish their profile online and format their information for print. #GoForASwimDuringLunch|
|Spending your own lunch hour to create reports for the VP of Sales so he can see how much is sold and where the money is… while you are wishing you could just say “If it is that important to you, #DoItYourselfSir”||Automatically pull any report needed at any time. Compare how your sales and revenue are pacing from year to year, week by week. #LookLikeARockStar|
|By the time the show is over you may be thinking,#IQuit||By the time the show is over you may be thinking,#CanIHaveARaise?|
If you are experiencing 2-3 or more of the above “insanity” issues, Contact Us Today to schedule a live demo of our floorplan management, contract management, booth sales management, sponsorship management or financial management services for your next expo! We will even “show you the savings” of time and resources. You will be glad you did!