InfoComm 2014 exhibitors are no strangers to technology and were quick to adopt the Attendee Acquisition Widget (AAW) to announce their event participation and capture leads from their website visitors. The AAW offers visitors to an exhibitor’s website an interactive and visual ad showing the company’s booth number, a link to the InfoComm event website, and the ability to add the exhibitor to their personal expo plan for meeting while onsite. The widget was seen by nearly 247,000 visitors to exhibitors’ websites and exhibitors gained on average four pre-show leads from the widget.
InfoComm is the largest professional AV trade show in the industry with over 37,000 attendees. The event features the latest technologies for audio, video, display, projection, lighting and staging, digital signage, conferencing, digital content creation, networking, signal distribution and much more. Attendees of InfoComm 2014 also enjoyed snapping their picture and testimonial at the ChirpE Photo Booth offered onsite.