If one is new to social media promotion and real-time interaction with a public online forum, the prospect of promoting a major business or consumer event can be a bit daunting. Here are seven quick tips to get you started on building meaningful connections with current and new fans on leading social media sites.
- Create a distinct social personality for your brand. Share engaging videos, photos, graphics and attendee experiences from past events on all leading social media channels to create a consistent story and reinforce your unique branding. Ensure that your social messages help to continue the conversation beyond your face to face event.
- Promote your event hashtag. Encourage event participants to add your hashtag to their social posts. Reward and recognize their contribution and extend the dialogue by replying to and retweeting fans’ posts. Of course, always include your hashtag in all your social messages.
- Make your website and email content easy to share. Add social action buttons to your website as well as every promotional email you send out.
- Create a buzz through public relations. Engage industry influencers, publications and bloggers to write about your event and its important contributions to the growth of your industry. Also consider starting a blog for your event. It’s a handy tool for sharing new content on a regular basis.
- Organize social media contests. Invite your audience to participate in one or more fun contests to help you spread the word and win some cool prizes at the same time. Attendees love the opportunity to share content from their favorite brands with their friends and family.
- Publish important deadlines, press releases and key links on social media. Keep your attendees, exhibitors and speakers updated by posting content on the platforms where they are most active. It is important to ensure that you do not rely just on the website to disseminate crucial information.
- Stand out in the crowd through paid promotions. Make the most of advertising opportunities to engage new and younger audiences. You will be surprised at how many people you can engage even on a modest budget.
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