Event organizers always strive to build long term relationships with organizations that invest time and resources at their events. There are numerous ways of extending support to new and regular industry cheerleaders, but with the ubiquitous nature of social media, it has become extremely important to recognize your supporters on the event’s official online channels.
Here are four ways, with examples, on how to recognize your exhibitors and sponsors on your event’s social media:
1. Announce Award Winners
Recognizing exhibitors for their innovative new solutions is a great way of showcasing both them and your event as a platform for cutting-edge innovations.
AAPEX Show posted the list of 2014 New Product Showcase Winners on the event’s Facebook Page.
2. Welcome First Time Exhibitors
New exhibitors appreciate any additional visibility that an event can provide to their brand on the official social media channels.
The Sleep Event tweeted this beautiful photo to welcome a first time exhibitor at their 2014 event.
— Sleep (@sleepevent) January 10, 2015
3. Acknowledge Sponsors
Sharing the sponsors’ names and links on your event’s social media is an excellent strategy for providing them with additional ROI.
EMS Today sent out this tweet to promote a key sponsor at their 2015 annual event.
— EMS TODAY (@EMSTODAY) December 24, 2014
4. Broadcast Real-time Visuals
Last but not least, the best time to create buzz and provide maximum visibility to exhibitors is when they are all set up for business on the expo floor.
More to explore: