Last October, the Medical Group Management Association (MGMA) met in Las Vegas for their 2014 Annual Conference. This prestigious event brings together thousands of medical group practice professionals, exhibitors, physicians, and high-profile speakers for four days of networking and professional development. The 2014 Annual conference provided it’s participants with over 12 hours of exhibit hall interaction, fostering a friendly, yet professional, atmosphere where attendees can engage with leading healthcare industry experts face-to-face.
MGMA provided exhibitors a chance to get a head-start on engaging attendees by offering a free eBooth Promotion Tool for their website. By simply displaying the free widget in a prominent location on their website, exhibitors were able to generate genuine pre-show leads and allow attendees to add their booth to their personalized expo plan.
Exhibitors who leveraged the free promotional tool generated 123,681 views of the event widget, and were added to over 33 personalized expo plans. The eBooth promotional tool also resulted in an average of 3 genuine leads per each exhibitor who leveraged the widget.
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