At a2z, we have the pleasure of supporting MANY event websites on a daily basis. Due to this, we have learned what makes a user’s website experience a good one and what sometimes, to be honest, drives them completely batty! To avoid the latter, we have one tip for event organizers that can easily help you improve the event participants’ browsing and planning experience. This one tip is: Make All The Tools Accessible.
The example below shows how an exhibitor can find all of the tools they need to buy a booth or sponsorship, create an eBooth, and much more, all from one single drop down menu. They don’t have to search through umpteen pages to find what they need.
Attendee Planning Tools:
For the attendee, the tools that they need should be grouped into logical segments. For example, in the Expo tools set you should include a link to the floor plan, exhibitor list, product list, show specials, and other exhibitor specific info. For Conference tools, include links to the session list, speaker list, and session map. All the hotel and other local information can then be located under a separate segment or header.
It seems simple enough and straightforward, but if the website is designed properly it can greatly increase your exhibitor and attendee engagement. Simplifying your website navigation can optimize the user’s time, enhance their event experience and thus create a positive association with your event.
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