For the fourth year in a row, the a2z-powered myNADAPlanner website and mobile app solution for NADA/ATD Convention & Expo have received a big thumbs up from the event audience.
In a post-event survey served to NADA/ATD 2015 attendees by a2z, 95% of the respondents shared that they found the website easy to navigate. The planning and networking portal provided significant visibility to exhibitors. 82% of the respondents found myNADAPlanner helpful for searching for exhibitors and 80% affirmed that they used the Personalized Show Guide onsite. The exhibitors who opted for featured listing gained a whopping 49 average pre-show leads – ten more than the rest of the exhibitors.
97% of the survey respondents found the ChirpE mobile event app easy to navigate and 90% reported that they were satisfied with the solution. With 7,483 users downloading the iOS or Android versions of the app, 82% of the registered attendees reached via the email promotions served by a2z used the native mobile app to plan ahead, build their conference itinerary, sync their planners and connect with the exhibitors at the event.
ChirpE Mobile Event App Usage Analysis Infographic:
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