The Spring season is finally here. As the weather warms up and the flowers begin to bloom, it’s time to get serious about cleaning things up around your space and I’m not referring to just your home or your desk. This is a great time for event organizers to review & recharge your organization’s initiatives as well. The marketplace is constantly changing with new & revamped products and services for consumers. It’s important to press the refresh button at least once a year and now is the perfect time to do it.
Spring cleaning is a great time for event organizers to make a renewed commitment to their organization’s mission. You can use this time to reassess your strategies and develop tactical actions to meet your goals. Not doing so on a regular basis may leave your members feelings disregarded or taken for granted. Show them your dedication to their professional development through your organization’s offerings.
Now that you’ve added your organization’s objectives to your spring cleaning to-do list, you’re probably wondering where to start. Reviewing your organization’s efforts may seem like a daunting task. Here are a few questions to consider: Is your content dusty? Is your collateral cluttered? Do you need to purge your contacts list? As with any project, including spring cleaning, you want it to be manageable and broken down into easy-to-complete tasks.
Here are three tips to get you started as you clean your desk:
Dust Off Your Content – Examine your blog, social media, and website. Is your content cluttered or outdated? Now is a good time to polish your content. Show your members that you are on the front end of the latest industry trends that impact their profession. Show your members your organization is proactive in being their advocate in the industry providing solutions that address their needs.
Tidy Up Your Collateral – Review your promotional materials. How long has it been since you updated these? Take the time to straighten out your collateral by updating brochures, case studies, data sheets and white papers. Consider calling attention to new or recent initiatives from your organization. You can also highlight products or services that have never been promoted or not done so in a while.
Scrub Your Contacts – Check your contacts lists. Do you have any bounced or wrong email addresses in your lists? How about incorrect phone numbers? Any outdated mailing addresses? Take the time to sweep away any outdated information. Addressing this will maximize the size of your listening audience receiving your company’s communication.
Spring cleaning can be an effective tool for event organizers in not only cleaning your home or workspace, but also increasing your organization’s value to your membership. Taking action on the above tips will demonstrate your renewed commitment to your members’ needs. Event organizers that show a continued dedication to provide support and solutions can lead to an increased buy-in and higher audience engagement from their organization’s members.