In mid-March, the American Counseling Association (ACA) brought together professional counselors from across the country for their Annual Conference and Expo in sunny Orlando, FL. As the largest professional development event for counselors, the conference provides attendees many professional growth opportunities such as gaining continuing education credits from sessions, participating in career development workshops, building relationships with colleagues, and more.
To help attendees stay organized and have an enjoyable experience, ACA offered a native mobile solution – ACA 2015 Mobile App, powered by ChirpE, which provided real-time access to the complete conference schedule and details.
A comprehensive post-event analysis and user survey revealed that attendees found the event app to be an invaluable resource. There were over 2,200 native mobile app downloads; sixty four percent (64%) of event attendees reached via a2z’s educational campaign downloaded the native mobile app to stay updated on the best that the event had to offer. The app was used actively for sessions searches and itinerary planning. The app users accessed session details over 139,000 times and added their favorite sessions to personal itineraries more than 38,000 times. The mobile app’s title sponsor also recorded high interest, with 601 direct visits from the app users.
95% of the survey respondents found the mobile app easy to navigate and 92% reported themselves as satisfied with the mobile solution – proving the mobile app was an invaluable on-the-go resource for the conference participants.
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