The National Electrical Contractors Association (NECA) is a leading professional association for the electrical construction industry. Earlier this year, NECA hosted events to focus on two important segments for their membership: executive leadership and safety.
NECA NOW, held in April, was dedicated to the professional development of electrical contracting executives. NECA Safety Professionals Conference (NECA Safety) was held in May to focus on industry-wide safety issues and solutions.
NECA presented these events as a forum for their constituents to receive support and discuss solutions for their respective fields. Along with other a2z-powered solutions, NECA also presented ChirpE-powered mobile apps to boost networking and professional development at these events.
As is evident from the post-event reports, these apps quickly became a convenient on-the-go resource for attendees.
Seventy six percent (76%) of NECA NOW participants and eighty four percent (84%) of NECA Safety attendees downloaded the native mobile app to access the latest session information, exhibitor list, event announcements, and more.
Access to session lists and details were the top app activities for conference attendees at both events, with more than 20,000 views and clicks for NECA Safety conference sessions and over 6,000 views for NECA NOW conference sessions.
The mobile apps’ title sponsor, Graybar, received high ROI from attendee engagement with over 200 clicks to their sponsorship icons in the mobile apps.