Summer is officially here, and while this means great weather and vacations, many people perceive this time of year as a slow season. When you receive many out-of-office replies, you may assume that your audience is not fully engaged. However, it is important to keep the momentum going and continue to connect with your audience. Just because some of your audience is on vacation or mentally tuned-out, doesn’t mean you have to do the same! Make the most of this season by staying connected with your audience and actively looking for opportunities to engage with new prospects.
Although these tips can be utilized year-round, it is important to develop specific ways to engage your audience during the summer. Here are three ways to do so:
Continue to communicate regularly
We know you are in regular communication with your audience by educating them about your initiatives and selling your offerings. It is important that you maintain this high level of expectation and be consistent in communication, even in the summertime. Your audience will be counting on you to keep them engaged and informed – in or out of the office.
Keep your content fresh
Make sure your content is relevant and current. Offering real substance can be difficult and time-consuming, but it’s what keeps your audience engaged. You could provide the most consistent schedule of mailers, emails, or blog articles, but if they don’t contain anything interesting or of value, this content will probably never get read.
Be proactive and seek your audience’s participation. One easy way to get your audience involved is create a social media contest. Motivate your audience to post their ideas for best practices in your industry or share their thoughts on discussion topics for the next event or conference. Participants with the best submissions can win a prize. Setting the tone of the contest is completely up to your creativity and budget. Prompting your audience to get involved can motivate them to not only post more on your social media pages, but also increase the value of your organization and increase their buy-in of your services.
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