The Wound Ostomy and Continence Nurses Society® (WOCN) recently held their Annual Conference to gather nurses and companies who provide supplies, equipment, devices and support for wound, ostomy and continence diagnosis, treatment and specialized patient care. WOCN Society utilized MyWOCN, powered by networkNow, to offer exhibitors online tools to showcase their products prior to the start of the event, as well as, the ability to email and request appointments with nurses attending the conference. Likewise, nurses could actively search for companies and their products that suited their needs and make a connection prior to the conference. They could also effectively manage their personal event schedule.
The results of MyWOCN show that exhibitors on average received 13 pre-show leads from using MyWOCN. Those exhibitors who upgraded their online eBooths, to include product listings, show specials, and press releases, reached almost 3 times more nurses than those with basic eBooths.
An impressive 68% of the registered attendees used MyWOCN to build a list of their favorite exhibitors, request meetings with those exhibitors, and email them directly. In addition, attendees used MyWOCN to search the session schedule and create a personalized session itinerary for use while at the conference.
networkNow simplifies event planning for attendees and provides exhibitors tangible leads prior to the start of the show.See the new networkNow features.
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