Yes, you may have heard the buzz already; exhibitors can now showcase their products and solutions to Expo! Expo! 2015 attendees BEFORE the event starts! This means that you can gain your prospects’ mind share before the Expo and get straight down to business when you meet them in Baltimore this year. Attendees will soon be invited to log into myexpoexpo.com to get started on searching for and networking with exhibitors. This is the time to make sure you have a strong online presence on the event website and that your messages reach attendees while they are planning for their Expo! Expo! visit and building their list of must-see suppliers.
How exactly do you create your eBooth presence?
It really is very simple. Log into your exhibitor console and click on booth info to add your company information and product categories. This information is key to showing up on the radar of your matched buyers. Add engaging multimedia content such as Videos, Products, Press Releases, or Show Specials to ensure additional visibility for your brand in the related galleries and searches.
If you have more products, videos, and news that you want to share with attendees or are looking to further boost your visibility, be sure to check out the Additional Marketing Opportunities tab to see options for upgrading your eBooth as well as exciting online promotional and networking opportunities. Taking these actions can increase your reach to attendees by at least 3 times!
Now that your eBooth is looking fantastic, share it with your prospective clients.
The eBooth Promotion Widget is a dynamic plug-and-play utility that gives your company a jump start by promoting your EXPO! EXPO! 2015 eBooth on your company website and blog. Just grab the code from your exhibitor console and insert it within your website’s content. No coding skills are required! Just copy and paste and voila your website visitors can get to your IAEE Expo! Expo! eBooth in one click.
You can also track the registered attendees who add you as a favorite from the widget. This is a great way to engage your website audience and build pre-show leads.
Now you are ready to conquer IAEE Expo! Expo! 2015. Subscribe to this blog and be sure to tune in for more updates as well as tips and tricks from our team in the coming weeks.
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