The life of a tradeshow organizer and the team, especially during the event, can be extremely hectic. Social media engagement, though just as important (if not more important) than pre-show buzz you can create, if often overlooked during the show.
Here a few tips to consider to keep your attendees and followers engaged on social media during your event.
Designate a Team Member
Find one or two team members who are most comfortable in interacting on popular social media and have access to your account.
Hootsuite, Tweetdeck and other programs can allow you to schedule social media posts for times you already know you will want to promote (such as a special event). Not having to remember important messaging will allow the team to tune into and participate in other conversations.
Show, Don’t Just Tell It
Photos and videos consistently get higher engagement than simple text posts. Capture your tradeshow floor, special events, and speakers, in a way that gives audiences a sense of what they are missing by not being at your show.
Don’t forget to create, promote and use official #hashtags for your events. Also, pay attention to hashtags that are popular with your attendees and exhibitors and incorporate them whenever appropriate.
Engage. Engage. Engage.
Whether you are using a social media aggregator or following in other ways, respond (retweet, like, favorite, etc.) to social media as often as possible. Your attendees and exhibitors will hopefully be creating their own unique content, so take advantage of it. If there are any negative comments, addressing them immediately will create goodwill in a bad situation. The more engaged you are with your audiences, the more brand impressions your show will get.
Don’t forget to continue the engagement after your show via social media. As with all events, you hope the conversation will continue throughout the year.
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