For its prestigious Customer Event at the 21st Annual Philadelphia Flower Show, the Marriott event management team urgently needed an efficient hosted buyer solution that could also be deployed fairly quickly. Marriott’s project manager, Elizabeth Gooden, selected the a2z-powered ConnectTM Hosted Buyer solution to provide a ‘stellar’ experience for the event participants.
Though excellent means of bringing qualified buyers and suppliers together, most hosted buyer programs invariably have complex requirements as well as highly structured schedules that require extremely competent servicing. a2z’s digital platform takes the tedious guesswork and paperwork out of a complicated HBP event by matching registered buyers with appropriate suppliers using state-of-the-art matchmaking and scheduling technology.
By leveraging a2z’s Connect platform, the Marriott team experienced the following key benefits:
- Delivery of a customized hosted buyer solution in just a few days
- Decrease in the number of no shows for scheduled appointments
- Increase in the value of the hosted buyer program to the event
Read the full case study on a2z’s website.