Trade Shows have proven to be resilient to recessions, travel restrictions and many other challenges. The biggest reason is that face-to-face interactions continue to prove to be the best and most trusted way to conduct business. Meeting prospective business partners and solution providers in person enables better communication and immediate action. However, in today’s connected world, digital technology has a large role to play in making in-person meetings more effective.
Enter event networking solutions, made available to exhibitors and attendees ahead of the event, to make it easier to identify prospects and establish mutual trust faster. Innovative matchmaking and scheduling features take all the “work” out of “networking”.
Smart technology enables buyers and sellers to be precisely matched based on their profiles and preferences. This gives them an excellent starting point to request appointments with each other and communicate via email. Attendees can also be provided with “peer to peer” networking functionality to grow their professional community by communicating with fellow attendees.
Networking and matchmaking solutions are helping exhibitors and attendees tremendously to maximize their time at trade shows and increase their ROI. Here are a few reasons why making meaningful connections before an event is so important:
- Exhibitors can send emails to their targeted buyers with ‘promos’ of the products/services they plan to showcase at the expo and invitations to special, company-sponsored events.
- Exhibitors gain qualified pre-show leads when attendees communicate with them and add them to their expo planner, giving them a head start on filling up their event calendar.
- Attendees can send direct communications to exhibitors with questions about their products and services ahead of the event, in order to save time when they actually visit the booth.
Interested in exploring how your event can benefit from an intelligent networking solution? Contact a2z’s team today!
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