You may have noticed that a2z has a new tagline. We felt it was time for a change because a2z has grown and evolved since our old tagline was chosen. A tagline may not seem all that important, but it can say a lot about an organization. The tagline expresses more than a logo and it can sum up what the company really does. The tagline helps potential customers know how a company is different from others.
We feel that the needs of the events industry are transforming and a2z is leading this revolution. The desires of event organizers are no longer just about a single solution, but rather a 360 degree solution that addresses a collection of needs.
In an increasingly digital world, where content can be leveraged to create meaningful connections at face to face events, the community role becomes more essential in making an event effective and able to grow the industry’s commerce. The events industry needs solutions that address each of these building blocks.
Offering new ways for exhibitors to showcase their products and services before, during, and after the event is becoming a standard offering. Attendees look for product details, company news and information to help them decide how to most effectively use their time at the expo. Speakers want digital solutions for session handouts and question & answer sessions. Show management is tasked with not only providing these content opportunities, but to also manage and distribute their own news, videos, and event information in an engaging way.
Digital solutions can facilitate networking and build connections between suppliers and buyers by providing a platform for content sharing and interaction between these two groups. Speakers can use online tools to build connections with attendees by sharing their content with session attendees and offering interactive session tools. These stronger supplier/buyer connections increase ROI for each involved in the event.
These stronger connections build a community where new solutions, products, and services are sought out and supported. Networking is no longer a draining task, but can be accomplished with ease and real results can be seen. The community wants the industry to succeed and wants show managers to help them achieve this success.
Commerce will not only prosper because of the community, but new enhanced eCommerce solutions will also support this prosperity. Buyers can now easily find products and services from their favorite suppliers and suppliers know who their fans are and have tools for reaching these prospects and buyers.
“We are looking forward to 2016 as a turning point for expositions. In partnership with our show organizer clients, we will be pushing the envelope for transforming the marketplaces we create at our events, and effectively connect buyers & suppliers.” – Rajiv Jain, CEO
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