Collecting attendee data can be crucial for event marketing, enhancing networking opportunities at your event, increasing exhibitors’ ROI from your event and building attendee retention strategies. We suggest implementing the following four best practices to improve the quality of data that your team collects from attendees.
1. Unique Email Address
By requiring a unique and valid email from every attendee, you can ensure that you can reach the individual attendees directly, thus connecting with your full attendee base, including influencers and decision makers. If multiple attendees are registered using an assistant’s email address, this can result in event updates and deadlines not reaching the intended party.
2. Relevant and Required Types
Creating specific attendee types makes it easier to identify groups of people registered for the event, e.g. buyers, conference attendees, media and more. You can then better target your promotional and educational messages to support each community by filtering on the attendee type. A better understanding of the common characteristics of people who return to your event can also provide key insights for future event development.
3. Key Demographics
Asking detailed demographic questions can be invaluable for identifying the primary reasons for which attendees are participating in your event. We recommend asking for the following information, at the very least:
- Primary Professional Role
- Key Product Interest
- Decision Maker – Yes/No
- Interest in Networking – Yes/No
These key demographic questions can also aid in appropriately matching and connecting attendees to exhibitors showcasing their products and services at your event.
4. Post Show Follow Up
Following your event, consider sending an email to all attendees asking for their takeaways from and feedback about the event. This follow up email allows you to keep your audience engaged. A sustained post show campaign can keep past attendees opted in and alert you when an attendee’s email address hard bounces or when their role changes within their organization. Keeping a current and robust contacts list as you move into the next event cycle will you give you a leg up over last year, right out of the gate.
Like the tips we shared? Let us know what attendee list practices you use by completing the short survey below!