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NADA facilitates high utilization of planning and networking tools by event participants

Published on February 21, 2013 by in a2z News, Industry News, Marketing, Mobile Apps, New Products & Services, Social Media

Recently our client, National Automobile Dealers Association (NADA), employed three integrated a2z solutions at their NADA Convention & Expo 2013 with great success. The seamless deployment of NADA’s iPad Photo Booth, the NADA Convention & Expo mobile app, and myNADA Planner offered NADA’s event participants robust networking, planning and promotional tools. Attendees and exhibitors had

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5 ways to keep your show exciting year after year

Published on February 19, 2013 by in Attendee acquisition, Event Marketing, Marketing, Social Media, Strategy

Each year show management is challenged with the task of making their expo or conference even more exciting and innovative than the year before. Here are 5 tips for getting your creative juices flowing in order to achieve excellence year after year! 1) BECOME AN ATTENDEE.  Sometimes you need to walk in the shoes of an

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The little extra that makes your event a winner

Published on February 5, 2013 by in Marketing, Mobile Apps, Social Media, Website Design, Widgets

I have two questions for you: 1) If you could list the top 3 trade shows you ever attended, what makes them stand out? 2) As an event manager, is YOUR event likely to be on the top 3 list for your attendees?  Why or why not? Planning an event for thousands of people is

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How to be the exhibitor everyone is talking about

Published on December 18, 2012 by in For Exhibitors, Show Floor, Social Media, Strategy

If you are going to spend thousands of dollars investing in a booth at an exposition, then do it right!  Hit the show hard with a strong marketing plan and you can be the booth that everyone is talking about and everyone wants to be at. There are three simple rules that must apply to

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Bringing the power of word of mouth to your social media channels

Published on December 11, 2012 by in Marketing, New Products & Services, Social Media, Strategy, Technology

When an opinion or suggestion comes from someone with firsthand experience, it carries more weight for the listeners. If someone is considering attending your event or becoming an exhibitor, it is more effective to present them with comments from your existing attendees or exhibitors. Businesses want to know why your current exhibitors think it’s worthwhile to exhibit at

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